Soap is one of the basic and necessary items we use daily. We use them to keep ourselves clean and tidy all the time.
With thousands of hygiene products in the market, boosting your online business and building your unique identity can be daunting but not impossible. With the right strategy, you can achieve all your goals and stay ahead of the curve.
While many brands majorly focus on the quality of the product, overlooking the power of packaging can cost them a lot. Therefore, whether you are selling organic and all-natural soap bars or regular scented ones, having custom soap boxes can enhance the visual appeal of your product and steal the spotlight in a competitive market.
Moreover, they can help you establish a robust online and offline presence and boost your business quickly. If you are interested in learning about how to do that, keep on reading.
What is custom soap packaging?
Due to the demand for soaps for domestic and industrial uses, many local manufacturers of soap have emerged, including you, if you are a soap manufacturer.
Local soap manufacturers have been able to make high-quality soap bars even without sophisticated machines. Such well-prepared handmade products deserve an attractive look that will showcase their high quality.
Custom soap packaging is one concept that most of those manufacturers do not seem to pay close attention to but it is one idea that can totally differentiate your soap business products from the rest.
Common examples of custom soap packages
1. Kraft paper: Kraft paper is perfect for packaging cold-process handmade soaps. It is an eco-friendly choice and great value for money. It can come in convenient sheets or rolls, is available in different thicknesses, and can be found printed or plain.
When using Kraft paper to wrap melt-and-pour soap, we recommend using cello or shrink paper underneath to protect the paper from moisture from the soap.
2. Cardboard: Cardboard paper is another option similar to kraft paper in packaging soaps for sale. It can be made into a closed soap box and used to give your handmade soaps a more appealing outward look.
3. Cellophane wraps: Cellophane has the advantage of providing an airtight and moisture-resistant covering for your handmade soap. While plastic cellophanes are non-compostable and non-biodegradable, more eco-friendly degradable ones are readily available.
You can wrap these sheets around the soap giving you a shape similar to the outline of the soap within. Many soap makers and sellers prefer this option because it not only protects your soaps from dust and dirt but also allows your customers to take a peek at your beautiful soap products wrapped within.
4. Wax paper: Wax paper is an excellent way to give your soaps a more rustic or crafty look. The paper looks translucent and can easily wrap loosely over the soap bar. A twine or a ribbon should be used to secure the wrap and avoid spontaneous unwrapping.
For a more polished look, fold the corners and wrap using around labels (as shown below). The disadvantage of wax paper is that it can sweat as moisture from the soap leaches into it. To prevent this, use a cellophane underneath.
Benefits of custom soap packaging for your soap business
1. It creates a solid visual impact for your soap
Imagine you are doing online shopping; what is the first thing that makes up your mind to buy a product? Yes, you guessed it right, it’s always the packaging. Visuals directly impact our emotions and minds as it is our first encounter with the product.
Everything about the design, including the color scheme, typography, design, and quality of the custom soap boxes, creates an emotional attraction towards the product. Packaging is usually considered as the language that a product speaks. With these boxes, you can tell a story to the customers, targeting the ideal audience to connect better with them.
2. It makes you stand out from the competition
With hundreds of small offline and online soap businesses, It might be challenging to stand out and make your customers order your products. However, with only one solution, you can make this happen. This is by the use of custom soap boxes.
In this regard, customized and eye-catching soap packaging is the way to go. When you create packaging with unique features, such as transparent windows, you allow your potential customers to see what is packed inside.
Also, it will initiate curiosity, and your customers will want to buy and try your products. This may help you to outshine other popular products and make you more noticeable, especially to target potential customers.
3. It increases the perceived value of your soap product
When it comes to creating packaging, every single detail matters. This is especially true for soap businesses as that can instantly grab the attention of your customers and make them check what you have to offer.
Many of those pre-packaged industrial soap products are not much better than some local homemade products. Their packaging is what makes some of them appear better and more valuable.
With well-designed packaging, you not only attract customers to your soap product but also position yourself as a strong brand. This will ultimately initiate a higher level of perceived brand value in the customer’s mind. Effective custom packaging opens doors to higher pricing strategies that reflect the value you offer.
It is important to know that packaging is not an afterthought but a strategic tool that can redefine your brand narrative. Therefore, custom soap packaging/boxes can bridge your brand to your audience.
